Hulu’s Horror Villains Crash a Run Club

Have you ever screamed “run!” at the protagonist from a horror movie, as if your survival instincts and physical ability
were so great? Who hasn’t. For this year’s Huluween launch, we brought the most menacing and murderous villains straight from the screen to the streets, as the Nun, Xenomorphs, Twisty the Clown—”played” by Olympic medalists Masai Russell
and Emily Sennott in gnarly makeup— surprised NYC’s Almost Friday Run Club with the challenge of their lives. With Kareem Rahma as our man on the street, we shot everything for real on New York West Side Highway.

Role: Creative Direction
Art Director: Rose D’Amato Copywriter: Alley Steele