Nearly Everything In Space Is No Bueno

Italian candy juggernaut Ferrero was bringing it’s wafery, hazelnutty candy bar to America’s biggest day
of eating and yelling, the Super Bowl. So we showed up in unmissable Super Bowl fashion, with a brand platform
that put the product front and center, while subverting the big game tropes of space, babies and cute “animals.”

Role: Creative Direction
GCD: Dan Shapiro
Art Director: Reid Plaxton Copywriter: Allegra Wiesenfeld